You may have started to find that people you follow on Twitter are appending the hash-tags #in or #li to their tweets.

Basically, what has happened is, Linked-In (www.linkedin.com) has started integration with Twitter allowing its members to make their Twitter feed available to their Linked-In profiles.

Unlike many similar integrations, Linked-In allows you to select all Tweets to display or just the ones with the #in hash-tag appended.

A word of warning, Linked-In say that you can append #in or #li in their newsletter, but in the settings it only mentions #in, so if you want to feed your tweets into Linked-In be safe and stick with #in.

As an example, I just tweeted the following post. You can then see it displayed in our Linked-In status without any copy/paste or other nonsense. Very cool!
Don’t forget, appending the #in hash-tag to your Tweets will save you time as you don’t have to post the same status to Linked-In also.

Feel free to connect with me on Linked-In at http://uk.linkedin.com/in/fasttrackit

So you have created your marketing video and now want to promote it, well, everywhere!

YouTube is an obvious start, perhaps Bebo and the countless other video hosting websites and networks around. Eventually you’ll also add your video to Facebook, but in our view, Facebook should be the first place you go.

Facebook has a powerful tagging feature which allows you to associate your video post with your friends names. When you do this, your video will become visible to those peoples friends also. This means more exposure to people you don’t even know!

However, you can only tag friends of yours, in other words people whom have agreed to share their information with you.

So if video marketing is something your thinking about, try to do the following first;

1. Look for friends that are in a similar profession to you and mix in the circles of your target audience
2. Check out how many friends they have, you’re looking for people whom are active on Facebook and have upwards of 500 friends. 500 friends equates to approximate exposure of around 1,500 other people. This is calculated assuming a minimum of 3 unique friends per connection. (Drop me a comment if you want me to expand on this.)
3. Request to become friends with them, if you don’t know them, you may want to find out something about them first which you can use as an introduction. For example, see if they are on Twitter, mention them in a tweet, follow them there and then send a Facebook friendship request saying that you liked their Twitter page. Compliments get you everywhere!

Now in the production of your video, try to find a way of incorporating these people into the video in some way. If you find it tough, don’t stress, that’s what the credits at the end of the movie are for, simply add a list titled “Thanks to;” to the end of the video.

Don’t abuse it! If someone feels like you are piggybacking too much they may well kick up a stick with Facebook and you could get yourself cut off. Think carefully and strategically, and this system will work well for you.

With so many different ways to market our companies, services and products online nowadays it's often difficult to know which we should spend the most time on.

It would be nice if we had a framework, a guiding tool, to help us decide which way is best.

A very easy way to start to define your online marketing strategy is to follow our framework guidelines. We call this the Internet Marketing Landscape and at this stage it covers content only. i.e it does not cover advertising such as pay-per-click, banners or search marketing such as SEO etc.

The landscape starts with 4 main dimensions;

1. Conversations
2. Profiles
3. Sales
4. Support

You can think of these dimensions as quadrants of the bigger picture. Our aim is to slot our online marketing activities into 1 or more of these, the more dimensions they hit, the more valuable they are.

Let's take a commercial website as an example. This is certainly part of the sales dimension but it's only a one way communication channel so it doesn't sit in support or conversions, just sales and profile. How about our linked-in account? Well this sits in profile and possibly, a little bit, in conversations but not support or sales.

Our blog crosses all dimensions, it has the ability to sell, support, encourage conversations through comments and also provide profile information. In actual fact blogs, if used well, are one of the strongest components of the landscape. What about Twitter? Well again it's a great conversation platform, it can also be used for support but we aren't using it for this.

Most businesses will use many different online strategies and systems, some may use Facebook, Twitter and LinkedIn and others won't use any of these. The ways in which these systems are used are also quite different so it's important that you map your own businesses onto the landscape.

Once you're done, you should look for the items which cross the most dimensions. In our example above, our blog is the strongest. So we should look to publish content to it as frequently as possible, next is our website, so again we should look at updating the content on our website on a regular basis.

However, this is not to say that you should neglect things like eBay or Amazon, which produce sales. The landscape is more about allocation of resource for updates, so that you can divide your online marketing time and budget accordingly.

It seams like everywhere you look online nowadays, all you find are widgets!

So you may well ask "What the hell's a widget?"

Above is dictionary.com interpretation of the word, but in the realm of social media its idea is, well, anything really! Sites like Facebook, Twitter, Linked-in and Google all provide widgets of one sort or another.

Most of the time a widget is a small component of a web page. It's a piece of code developed by one company/website which is then run on many other websites in a hope to allow visitors to connect easier. For example, on our blog you’ll find 2 widgets we are using, one of them is a Twitter re-tweet button and the other is a Facebook share button.

These work in much the same way as most social media widgets work, they are small HTML & Javascript snippets of code your web designer can simply drop onto your pages and off you go. You're using a widget!

However, the plethora of widgets available just seams to be a little overwhelming and in many cases completely useless and unnecessary. I can imagine in many companies trying to tap into the social media market, the directors sit around a table together with the designers and developers and they say "We have to make it different and stand out in the crowd, any ideas?" to which some bright spark says, "I know, lets create a widget!"

I may sound a little negative here, but I’m trying not to be, honest. Just create widgets with purpose! So I have listed a few of our favourites below, please feel free to comment and let us know yours also.

Re-Tweet Button: http://tweetmeme.com
Facebook Share: http://facebook.com & http://www.fbshare.me
Social Networking Components by Google Friends Connect http://www.google.com/friendconnect
RSS & ATOM Feeds: http://feedburner.google.com
Gravatars (Used in blog comments etc.) http://en.gravatar.com 

You've probably seen it on the end or beginning of a Twitter tweet, it normally looks something like "#FF @BeginInterMktg", but what does it mean?

Well, #FF stands for Follow Friday and the hashtag (#) is a Twitter search feature which allows users to group information into a category of some kind. Try a search for #FF here. OK, I know that hasn't really answered the question, so what does Follow Friday mean?

People, especially marketers, want to grow their followers. #FF is a way to recommend others to follow them. In doing this, you can also grow your followers because of a kind of mutual gratitude.

Here's how it works:

You identify people you follow and decide to recommend them. You obviously can decide who to recommend yourself, that part's up to you. You may like someone's tweets and find them useful, so you want to share them, they may have previously re-tweeted one of your tweets, or they may have already recommended you, the choice is yours.

Next, pull up Twitter and start an update as follows:

#FF @UserName1 @UserName2

Where you replace @UserName1 and 2 with the users you want to recommend, but don't forget the @ sign in front of their user names.

Hit the 'Update' button and your done. Now make a note of your current follower numbers, you should see it increase over the next few hours.

The reason your followers are likely to increase is because anyone watching the #FF stream may well follow the people your recommending but are also highly likely to follow the people doing the recommending.

It's that simple, so don't delay, get Following on Fridays, and then have a great weekend.

On the 16th to 17th October 2009 the Internet saw a new trending topic. Promoted by Social Media Marketing of Atlanta GA. People were told far and wide to post to Twitter, Facebook and on their own blogs the hashtag #beatcancer.

Superb sentiment and with 209,771 recorded posts, a superb result, which is now being proclaimed a world record. Twitters' search of the hashtag reported that eBay/Paypal and MillerCoors would be donating 1 US cent for every recorded hit. Well as far as we can tell, all three companies could afford to bump that up to a nice square dollar, but hey, I'm not one for spending other people's money!

So what now? Although the intention in this case was obviously sincere, what's going to happen next? There's enough SPAM on Twitter as it is, all we need now is a bunch of copycat marketers "Trying to beat the world record". Suddenly you're being asked to tweet #abcelectrics because they want to hit the 300,000 recorded mentions.

I know it's grumpy and perhaps a bit sceptical, but I just hope we don't see an overuse of this strategy, at least, save them for the really important things.

Having said that we got involved with our partner iPhone App iCamWait which donates 10% of pre-tax profits to a number of charities one of which is the World Cancer Research Fund. So at least we can say we did our bit, however #abcelectrics? Well Goodluck if you do try I guess!

On the 15th October we wrote about corporate management of social media. The article was titled "Manage the conversation with Comment" which introduces a new platform for larger organisations to engage their audience through social media.

The article also demonstrates the key issues which face corporate business where social media is concerned. We feel that these issues are extremely compelling and certainly pose a very real challenge.

The key concepts which we are sure are keeping many marketers up at night are the ways social media can be used to promote products/services and brand along with crisis and negative feedback management.

It's the crisis and negative feedback management which poses the real threat. Flare-ups of negative attitude and posts occur within the Twitter time-line stream, as an example, on a daily basis. Just a few weeks ago, a major mobile telephone network had significant outages and their brand name made it to the top of the Trending Topics (TT). That may seam like good news for some in the marketing department, until they actually looked at the posts from disgruntled, upset and downright annoyed customers. So how can such organisations manage such criticism?

Social Media is real-time, business doesn't have a 24 or 48 hour window of opportunity to devise a response and react to negative reports in newspapers, television and radio reports. If it's happening now on social networks, it needs to be addressed now!

The key to tackling this very real and growing problem is to take more control.

Companies can attempt to engage their customers and prospective customers on their own turf and setup networks of their own. In order to do this they need to build solutions which they can integrate into there own Internet Marketing Landscape. This is where we feel Comment Technologies can help greatly. Its platform is sophisticated and feature rich and provides the tools required to setup such an environment. 

However, the corporate companies also require the tools to allow them to keep track of mentions on networks like Twitter, Facebook, Linked-In, Google Wave etc. This is one of the most important parts of the puzzle. So we have started our search for what looks to be the holy grail of social media reporting. We'll keep you updated on what we find. Please feel free to add a comment if you know of any such solution.

Here are a few links you may find of interest;
Hootsuite (http://hootsuite.com) is a Twitter client which allows organisations to manage their Twitter accounts as well as reporting on Brand and statistics.

Comment Technology (http://www.commenttechnologies.com) is a Social Media technology company which provides a feature rich platform for companies' to produce and manage their own networks.

So Twitter is all the rage! its in the news, on the web wherever you are and is now on your phone along with other PDA devices. Wow, what growth!

Many companies are now using Twitter to engage and connect with their customers and prospective customers. Its a great tool, not to sell with but to introduce with! What I mean by this is that it allows your business to start a narrative, a conversation, with your customers and potential customers. Many businesses use it for feedback, others for alerts and notifications. Some also use it for plain old, down your throat marketing.

We are going to extend our discussions on Twitter over the coming weeks and months, for now, we just want to share a few things with you.

Firstly, why not follow us so that we can keep you updated on our news. Our profile is http://twitter.com/BeginInterMktg 

Next, and this is really cool, you should take a look at TweetAdder its a really cool Twitter automation tool which allows you to schedule things like Tweets, Follows, UnFollows, Messages and a whole lot more. Even if you don't like the look of it, you should visit the Tutorials page and watch the first video at the bottom of the page. Note, there are 2 sets of videos on the page, watch the second lot. The guys have used a computerised voice, we just cracked up! Hey TweetAdder guys, why not voice over? Great product, really nasty voice over though :o)