Included at the bottom of this post is a special discount offer code. More information…

I am asked all the time questions like ;

"How can we get more visitors from search engines like Google™?"

To which I normally exhale and say my normal response of;

"Well, it depends on why you want more visitors! I guess you're really asking for more buyers from Google™ aren't you?"

Most of the time, the person asking the question looks at me kind of funny and says, "I thought you are an Internet Marketing guy, not a shrink!" I guess I have to expect such reactions when answering a question with a question!

Anyhow, there isn't a single, simple answer to the question, because it is about the purpose and function of the online material. Ok, hold the phone, what the hell is Online Material? Well, this can be a commercial website, blog, Facebook page/group, Twitter page, Linked-In profile, YouTube video etc, etc. So for the purposes of this post, let's just call it a website or blog.

So now we want to look at the words "more visitors" a little closer. If you sell Fridge Freezers and other kitchen white goods, I'm guessing having 100% more visitors from the student demographic is not really what you're looking for! What you want are more relevant visitors. So you really want people who are in your marketplace and interested in what you have to sell or discuss.

Funnily enough, this is exactly what search engines like Google™ want to do also! So your both singing from the same hymn sheet, your ships are sailing in the same direction, you're both speaking the same language! Google™ wants to send relevant visitors to you, and you want more relevant visitors. A match made in heaven!

However, communication with Google™ is a little different to explaining something to a customer in person or online. After all, Google™ is software at the end of the day, very smart software, but its computer code and doesn't interpret nuances or inflection in speech or the written word. It certainly doesn't understand images or cool looking animations and definitely doesn't get catchy or friendly titles.

If you are looking for a quick win, e.g. sales straight away, you should be looking in the arena of Pay-Per-Click or affiliate marketing. Having said this, promoting your website and/or blog through the natural organic listings in search engines (the free ones), is and should be the ultimate goal of any and every website owner.

In order to improve your position in the natural listings you need to play the game with Google™ and communicate effectively with it. At the same time, you mustn't forget your real target audience is still human, they want and need to be able to find the information quickly, they also don't want to crawl through pages and pages of text, just to get to the point. Hmmm, maybe I should shorten this post!

So, a few points to consider are below, but if you want more in-depth knowledge and understanding why not take advantage of our 10% discount promotional code available on our Understanding Search Engines DVD. The discount code makes it a steal at just over £35.00 including worldwide shipping. Users of the DVD have found that they received 30% more visitors from Google™ after using the training DVD! More information…

Things to look at and think about on your website;

• Webpage copy includes the keywords people are using in search engines regularly. (Finding the best keywords to use is discussed & demonstrated on the DVD)
• Each webpage has unique meta page titles and descriptions, uses well structured images, links & headings (The DVD explains this fully)
• Each webpage has a unique and specific purpose. If this is not possible each separate section of the webpage is clearly broken up with headings indicating the purpose and information found underneath. (Examples of this are provided for on the DVD)
• You publish your website or blog to search engines regularly through Xml Sitemaps and other publication methods such as directories & postings. (Examples of search engine publishing is both discussed and demonstrated on the DVD)
• You seek out related and relevant websites and blogs to create link partnerships with, in order to make your webpages popular in search engines eyes. (The DVD demonstrates the process of finding possible link partners and also discusses contact and communication strategies)

The list goes on! So if you are looking to improve your position and visibility in the natural listings of search engines, start by using the Understanding Search Engines DVD as a kick start.

Earn passive income by promoting and referring new business to us.

This is a free to join affiliate program, promoting our Internet Marketing Training, Tools and Services.

How much can you earn?

This is really down to you, the commission structure is simple. It runs between 15% and 40% for sales directly made which originate from you and, if you would rather a quite life, 5% from sales produced by other partners you introduce to us.

For business generated by you in any given month we will pay the following commission rates;

If you have introduced a partner to us also, they will be paid the commissions above and you will receive 5%. It’s that simple!

It’s not difficult, it won’t take up your time and you can earn from it!

It isn’t difficult nor will it consume your time or detract your attention from your day-to-day activity. Implementing our affiliate scheme can be as simple as adding a link to your website or blog. Or, you can choose to spend a little more time and send out an email to your contacts or even discuss our products and services through your favourite networking sites such as Linked-In, Twitter, Facebook or perhaps you can write a review on your blog or newsletter. It’s entirely up to you!

Our system has a video tutorial, some online “Getting Started” guides and we are always at the end of the phone or email if you want some ideas or guidance.

I’m a people person, how can I get involved?

I guess by this you mean that you generally meet with people all day long and your referrals are normally done in an exchange of telephone numbers. No problem, you can email links to your contacts instead of just reading out our telephone number. Our system will provide you with your unique affiliate link and that’s what you use in your email.

What if my referred visitor doesn’t buy straight away?

You still get paid, this is covered in our frequently asked questions, so I won’t elaborate here. It’s suffice to say that we use a number of techniques to track visitors and once a visitor is recorded as coming from you, you own them and will be paid if and when they should buy anything from us.

So what do I do now?

The first thing you need to do is enrol, but don’t delay, we are offering to credit your account with a welcome £10.00 for a limited time only, so don’t loose out, signup now.

Please remember, don’t delay and make sure you benefit from the £10.00 credit today and also feel free to call or email me if you have any questions.

We are looking forward to paying you oodles!

Signup Link: http://affiliate.beginning-internet-marketing.com/affiliates/signup.php
FAQ Link: http://affiliate.beginning-internet-marketing.com/affiliates/faq.php

Today our friends at Google(tm) released Fetch as Googlebot. This is a new tool available in your webmaster control panel (http://www.google.co.uk/webmasters/) under the Labs link in the Dashboard links.

It's purpose is to display what Google sees when it visits your web pages. The reason this tool is going to be useful to webmasters is that it will enable them to ensure that what Google received is what you intend them to see. This is not a tool to allow you to change the content you send to Google, that would be a real no, no and is a sure fire way to get your website blacklisted. However, it is intended to allow you to check all of the;

• HTTP headers
• Cookies
• Content types
• And overall web page content

At the moment the results are very raw and displays a basic dump of your web pages headers and HTML markup. We feel there is more to come though, we are going to add some comments to Google Labs feedback to include;

• Highlight ignored page elements
• Highlight issue elements found on page. e.g.
  • Poor markup
  • invalid doctype
  • invalid links
  • not followed links
  • un-indexed page areas
• Page Improvement recommendations
• Heat map of indexable content so that a webmaster can see areas of the content which are going to have higher index priority than others.

Why not let us know your thoughts and together we can make the Fetch as Googlebot a tool for everyone to benefit from.

PageRank™ is passed from web-page to web-page. It does this through links, everytime you link to a page on your own website or to pages on a partner or an information website you pass across PageRank™. You vote for that page!

So this is a good thing for who you're linking to and can be a good thing for you also, it demonstrates a sense of sharing and helps Google™ and other search engines crawl the web, you have now become a source of links. However you are not yet trusted!

To be trusted you too have to grow your own PageRank and have others vote for you, but that's another post and tutorial all together. If, however, your interested in this check out the Understanding Search Engines DVD.

OK, so on with the topic in hand. What can you do when you wish to link, but not vote? In real world terms it's like telling someone you know a plumber but can't vouch for them as you haven't used them before. In this case you can direct Google™ not to follow a link. There are 3 ways to accomplish this;

1. Meta tag directive 
2. Anchor (link) tag directive 
3. Robots.txt files

Meta tag directive

The meta tag directive is a small piece of code you add to your HTML head tag. It has a number of different settings, but in terms of PageRank voting, you need to use the 'nofollow' attribute setting as follows.

<html>
 <head>
  <!-- Other tags such as Title, meta description etc. --> 
  <meta name="ROBOTS" content="NOFOLLOW">
 </head>
</html>

This instructs the search engine not to follow any links found on that web page. You can also instruct the search engine not to index the page by using the following snippet;

<meta name="ROBOTS" content="NOINDEX,NOFOLLOW">
 

Anchor (link) tag directive

Similarly to the meta tag directive, you are also able to add no follow instructions at the lower level of just a single link. You may have a number of links on a page and only a handful are not to be followed, in this instance using the Meta tag or robots.txt file is not suitable. You use this tag as follows;

<a href="http://www.targetsite.com/subpage.html" title="something interesting" rel="nofollow">Stuff I may not trust in the future</a>

The rel="nofollow" directs Google™ not follow this link.

Robots.txt Files

A robots.txt file sits in the route folder of your website and provides search engines with hints of what it can and cannot crawl. Therefore the robots.txt file is more of a NOINDEX directive than a NOFOLLOW one. A basic file may look like this;

User-agent: *
Disallow: /links/

However, you can add specific instructions to certain crawlers by adding the crawler name to the User-agent like this;

User-Agent: Googlebot
Disallow: /links/

This would have the effect of stopping Google™ from crawling the links folder but allowing other search engines to crawl it.

We hope this helps, please comment if you have any questions.

Google^TM has recently updated their verification process for their webmaster services. The changes are small but are slightly different to those described and shown in the Understanding Search Engines DVD.

The first change is that the Meta tag verification will no longer be generated based on your email address. Previously it was and caused verified sites to become unverified if your email address changed.

The second is to do with the file verification process. Now Google^TM will provide a file for you to upload to your website rather than just providing you with a file name to create. Therefore to verify your website using a file, use the download link they provide and then upload it to your website as instructed on the SEO Training DVD. 

It's not what we say! It's the actions we take and the results we achieve.

The following is the full narration of the video "SEO Case Study".

You know, talk is cheap, but actions, well actions, they speak louder than words!

I mean, around the Internet today, you hear a huge amount about search marketing, SEO and optimising websites so that you can win more traffic from, as an example Google.

There is a lot of talk! But very little found which truly illustrates ACTIONS or RESULTS!

So I thought we could look at search engine optimisation outputs, rather than just concentrating on what it is. In this way, you will understand how making some changes will dramatically improve your websites productiveness.

In this video, I’m going to show you how a small e-commerce website increased their website traffic from Google™ alone by 30% and grew their exposure and position in all search engines by a massive 50%, all in just 3 months.

Back in May 2009 For-Keeps.co.uk, a small on-line retailer of fashionable bags. Started down the route of optimising their website. They had 2 options;

1. The first was to subcontract an SEO specialist or
2. Learn the techniques and concepts themselves  

Cost was obviously an issue, but they wanted to develop the skills within their business, they felt that they could make better decisions about their Internet Marketing strategy now and in the months and years to come.

So they opted to follow the Understanding Search Engines tutorials. This is what happened!

After working through the tutorials and before they started the optimisation process they did 2 main things!

1. They picked out 25 keywords they wanted to be found in search engines for and;
2. They benchmarked their position in the major search engines for all of those keywords.

What they found was that they had;

• 2 top 3 positions
• 7 top 5 positions
• 9 top 10 positions
• 11 top 20 positions and finally
• 15 top 30 positions

Now this is a summary of all 25 keywords across Google, Yahoo™ and MSN™ (or what is now called Bing™ ).This isn’t so bad really; they had a total of 9 top 10 positions across the search engines, which means they would be found on the first page of these search engines for 9 of the keywords they selected.

OK, so now they run through the optimisation tasks they learnt and record their statistics again 3 months later in August.

What do the figures look like now? Well, they now have;

• 3 top 3 positions, which is an increase of 1
• 7 top 5 positions which hasn’t changed
• 13 top 10 positions is an increase of 4 
• 19 top 20 positions is a big increase of 8 and finally
• 23 top 30 positions which is also an increase of 8

Now these numbers may appear small but if we add all of these positions up and work out the difference we will have an indication of what their exposure increase has been.

They started, in May, with a total of 44 and in August it jumped to 65. This is an increase of 21 or 50.17% more search engine exposure!

So we have seen that they are found more frequently and higher in the major search engines. But has this also increased the number of visitors they get?

Here we can see that in May, they received a modest 323 visitors. In August, they received 396 visitors which is still quite reserved, but shows a 22.6% increase. Imagine if they continue to grow like this every 3 months. After 1 year, they would have more than doubled their traffic.

OK, again, that’s all very nice but how about website traffic from Google? Well, back in May, Google™ sent 152 visitors to the website compared to 199 in August, that’s a massive 30.92%.

Again, in May, Yahoo™ sent 11 visitors but in August that increased to 22, that’s a 100&perc; increase. There is no doubt that the number of visitors need to increase, but again, just taking Google™ as an example, if they continued to send 30% more traffic every 3 months, the website would receive almost 3 times the traffic from Google™ in just 1 year.

Now imagine how this growth could affect your website! But before we go, what do you feel about getting 30% or more new visitors from Google™ every month? Would it benefit YOUR business if you received over 20% more visitors per month? It’s easy, it’s affordable but most importantly, as we have show here, IT WORKS!

The Understanding Search Engines DVD, get it today and grow your website tomorrow!

Get more information on the Understanding Search Engines DVD by visiting our SEO Training website.

One of the things that frustrate Internet searchers immensely is being directed to a page which doesn't seam to have any relevance to the actual search they did.

In some cases the cause can be that the web page has changed but the search engine hasn't been updated yet. Spam used to be a big cause also, but search engines are becoming much wiser to pages that just throw in keywords without any real relevance. However the main cause is that the relevant content is just low down in the page.

As we know, people are impatient and only a couple of people in a hundred will take the time to hunt down the information they want. So Googles release of deep links will mean that a searcher will be taken not only to the relevant page but also to the relevant part of the page.

So, how do website editors actually support the new feature?

Well Google^TM is implementing the functionality through named anchors. A named anchor has the structure of; <a name="keyword_here" /> What Google will do is generate a link as a standard website address (URL) and append a hash instruction to the end e.g http://mysite.com/mypage.html#keyword_here. The users browser will then automatically scroll to the position of the named anchor.

So a few tips are;

1. To ensure that you include a named anchor next to each heading in your web pages.
2. Also consider adding named anchors to sections of your web pages which have clear and concise messages.
3. Name your anchors differently and uniquely throughout your page.
4. Although its not vital, try to use keyword rich names, but do not use spaces or any other characters other than hyphens and underscores.
5. Finally, try to include a table of contents ate the top of your page. The links in the table of contents should link directly to the named anchors.

At the forefront of a marketer’s mind is the exposure of one's products or services to an audience that is either interested already or is likely to be interested in them.

Ad Networks like Google™, Yahoo™ and MSN™ can facilitate both of these types of demographic. Those people that are on-line and have an interest already can be engaged through normal search marketing and those that are likely to have an interest can be touched through exposure on related websites.

Search marketing is where an advert is delivered to an Internet user actively searching for a particular product, service or topic. Many products are known by name or in some cases by a code or ID of some kind. This is specifically relevant with books ( ISBN codes), electrical equipment and branded goods such as iPod Nano™ and Ralph Lauren Polo Shirts. Services are a little less obvious but the principles remain the same, search terms used (called keywords) will relate to the service in question.

Ad Networks provide a service where adverts are positioned on related websites, in most cases there are 2 primary forms of this advertising.

The first relates again to keywords, when an Internet user visits a website within the Ad Network, which in this case is called a “Targeted Network” or “Context Advertising”, the web page is scanned by the Ad Network for related adverts. Hence, a website discussing “Health care for pets” may display adverts related to pet insurance, pet food and other pet products.

The second is related to vendor requests, this is when the advertiser is more targeted to particular websites and can cherry-pick the sites, and in some cases, pages and locations on page where they want their advert to be displayed. In these cases the cost of showing the adverts is a little higher and charges for click throughs' are almost always levied.

Within most of these networks, marketers can also refine their demographics further based on age, sex, location, days of the week, time of day and technology being used e.g. PC or Mac based browsers, Phones and PDA’s.

When planning an Ad Networks campaign, the first question is what kind of campaign is being run. Is the marketer looking for immediate sales or is it a lower impact branding exercise?

The next consideration, and this is important, when dealing with paid search marketing and context advertising, is Profit-Per-Click. Unlike the terms pay-per-click or cost-per-click, profit-per-click is when you work back wards from what a sale is worth and apply it to your click through and conversion rates.

If your on-line marketing consultant or SEM provider is not discussing your products or services profitability, they are not doing their jobs!

Profit-Per-Click is the best model to ensure that your spend will generate profitable results. It works as follows:

Say your product sells for £1,000 and has a gross profit of £400.00. Now, to start with, we need to apply an average of click through rates. This can be anything between 1% and 5%, less than 1 is simply not good enough and your advert or keywords are wrong or your competition is over paying. More than 5% is unlikely so keep it within this range.

Now we have to guess a typical conversion rate, that is paid visitors that end up buying our product. Again a good range at this stage is 0.5% to 3%. Conversions below 0.5% are likely with very high value products/services or where competition is showing much lower prices. Conversions above 3% certainly do happen, but again, this is the best starting range.

We now just need to create a matrix to show our profitable levels and therefore maximum costs per click.

This table shows that we would require 200 paid visitors at £2.00 per click to break even at 0.5% conversion, whereas we would just need 34 visitors at a whopping £11.76 per click if our conversion rate was 3%.

The lower click through cost don’t give us much room to make any money, where as the higher conversion rate gives us plenty of breathing space.

Your SEM Company or consultancy should be discussing conversions with you and keep you abreast of ways to optimise your campaign and website to create better and higher conversion rates.

They should be discussing demographics with you to try and refine advert placement and views.

Finally your supplier should be looking at both keywords and potential target sites. The keywords are important to understand the frequency they are used and the competition chasing those words and phrases. The target sites should be scrutinised from a number of new and returning visitors perspective and look for placement targeting rather than site wide adverts.

Find out more about keyword research, link partners and website associations with the Understanding Search Engines DVD.

The technique of optimising a website so that it's found in search engines and, more importantly as high up as possible in search engines has been the dark secret of those that hold the key to the art form!

However, search engine optimisation (SEO for short) is only knowledge of what's involved. Ultimately, a website owner simply needs to know the processes and have an idea of what to do and when to do it. Furthermore, many business owners look to outsource many activities like SEO nowadays, but they certainly do this at their peril if they don't know what needs to be done and have an idea of how to track the effectiveness of what is being done.

The fact is that you can make a few, very simple changes, and see dramatic changes in your websites effectiveness in search engines such as Google^TM, Yahoo^TM, Bing^TM and Ask^TM.

Sure, after you have got the basics in place, it may well be time to pull in a specialist but to start with, you really need to bring your understanding up to speed and get the basics in place. Watch our introduction video and perhaps have a look around the contents of the Understanding Search Engines DVD features.

The DVD has been designed for both business and website owners as it covers both concepts and tactics which are ideal for management along with core hands on tools and techniques to be applied and used by website editors and administrators.