Maximise your audience in Facebook by tagging videos

So you have created your marketing video and now want to promote it, well, everywhere!

YouTube is an obvious start, perhaps Bebo and the countless other video hosting websites and networks around. Eventually you’ll also add your video to Facebook, but in our view, Facebook should be the first place you go.

Facebook has a powerful tagging feature which allows you to associate your video post with your friends names. When you do this, your video will become visible to those peoples friends also. This means more exposure to people you don’t even know!

However, you can only tag friends of yours, in other words people whom have agreed to share their information with you.

So if video marketing is something your thinking about, try to do the following first;

1. Look for friends that are in a similar profession to you and mix in the circles of your target audience
2. Check out how many friends they have, you’re looking for people whom are active on Facebook and have upwards of 500 friends. 500 friends equates to approximate exposure of around 1,500 other people. This is calculated assuming a minimum of 3 unique friends per connection. (Drop me a comment if you want me to expand on this.)
3. Request to become friends with them, if you don’t know them, you may want to find out something about them first which you can use as an introduction. For example, see if they are on Twitter, mention them in a tweet, follow them there and then send a Facebook friendship request saying that you liked their Twitter page. Compliments get you everywhere!

Now in the production of your video, try to find a way of incorporating these people into the video in some way. If you find it tough, don’t stress, that’s what the credits at the end of the movie are for, simply add a list titled “Thanks to;” to the end of the video.

Don’t abuse it! If someone feels like you are piggybacking too much they may well kick up a stick with Facebook and you could get yourself cut off. Think carefully and strategically, and this system will work well for you.